Marketing guru Seth Godin has written an addendum to his latest bestseller Linchpin.
It's not exactly about internet marketing but on how to make a difference in your marketplace and thus be indispensable.
Which is better, he asks. Is it preferred to do exactly what you're told, to be clearly subordinate to the system, to the boss, to the short term demands of the organization--or are we better off doing the right thing instead?
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