Pushing through what Seth Godin calls The Dip is by far the most important thing internet marketers need to grasp when it comes to their marketing efforts. You can buy any product you want, just don't expect any immediate results.
Every successful product or passion is either easy to get started on or comes with a built-in motivator to keep you moving until you're in. This is so easy to overlook, because of course you're already in...
Link: http://sethgodin.typepad.com/seths_blog/2010/08/how-big-is-your-red-zone.html
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